The initial Sunrise wordmark had difficulty adapting to various compositions and lacked originality. I updated the wordmark to include Sunrise’s new typeface, Konsole. By moving the shield between the text and experimenting with the weights and kerning of the type, the wordmark gains more visual movement and balance.

Here the new typographic style has been adapted for Sunrise’s alternate logos. The updated versions are more legible and include an additional variation with the website. (Animated logos not shown, feel free to reach out!)

Created under a fast turnaround, the new Sunrise endorsement graphics needed to match our current style and have a more personal, informative touch. I developed a new template style that incorporated quotes from our ‘hub’ members in the politician’s districts. The updated version accounts for difficulties in sourcing photos online and uses distinct image treatments so portraits always look cohesive.

Template created in order to maximize brand consistency on our social media profiles but simple enough for rapid response.

Updated victory graphics template to be more simplified and meet accessibility standards. Centering the politician and allowing for easier readability.

Taking a page from the Warren campaign, I created Sunrise Profile Photos in order to maximize our online presence. We’re in the process of decentralizing the template in order to empower designers in the Sunrise local ‘hubs’ to create their own and personalize as they see fit.

Sunrise’s 2021 ongoing organizing campaign. This campaign includes pledge graphics, live stream graphics, printable pledge PDFs, and more. The live website can be found here.

Gathering inspiration from our daily internal news updates, we decided to compile a few of the relevant news stories of the week. This would help us inform the Sunrise base and give them more transparency into what we’re paying attention to when crafting our narratives.